Part ��
��Lesson 1 Marketing and Marketing Mix
�I�N�c�I�N�M��
��Lesson 2 The Nature of Tourism Services
���η��յ����|���c
��Lesson 3 Product Mix&Product Life Cycle
�aƷ�M�ϺͮaƷ��������
��Lesson 4 Service Design and Positioning
���յ��OӋ�c��λ
��Lesson 5 Pricing the Product
�aƷ���r
��Lesson 6 Marketing Control
�I�N����
��Lesson 7 SWOT Analysis
SWOT������
��Lesson 8 Market Research Tool--Survey and Questionnaire
�Ј��{�й��ߡ����{���c����
Part ��
��Lesson 9 Understanding Decision��making Process
�˽�͛Q���^��
��Lesson 10 Ways of Segmenting the Market
��μ����Ј�
��Lesson 11 Distribution--Getting Your Product to the Market
����M��N
��Lesson 12 Employees--the People Element in Service Delivery
�͆T�������՘I���ˆTҪ��
��Lesson 1 3 Public Relations for Tourism Industry
���ι����Pϵ
��Lesson 14 Relationship Marketing
�Pϵ�I�N
��Lesson 15 Sales Promotion in Tourism
����N
��Lesson 16 Media Selection in Toufism Advertisement
���ΏV��ý�w���x��
��Lesson 17 Direct Marketing
ֱЧ�I�N
��Lesson 18 Differentiated Marketing and Niche Marketing
��ԠI�N���aȱ�ԠI�N
��Lesson 19 Internet Marketing
�W�j�I�N
��Lesson 20 Travel Brochures
����������
��Lesson 21 Experiential Marketing
�w�ʽ�I�N
Part ��
��Lesson 22 Marketing for Theme Parks
���}���@�I�N
��Lesson 23 Hotel Marketing
�I�N
��Lesson 24 Database Marketing in Travel Industry
���ΘI�еĔ�����I�N
��Lesson 25 Destination Marketing Strategy��Image-making
Ŀ�ĵؠI�N���ԡ�����������
��Lesson 26 Marketing and De-marketing for Eco-tourism
���B���ΠI�N�ͷ��I�N
��Lesson 27 Marketing to Luxury Travelers
���A�����Ј��I�N
��Lesson 28 Heritage Tourism Marketing
�z�a���ΠI�N
��Lesson 29 Timeshare Marketing
�֕r�ȼ٠I�N
��Lesson 30 Cross��cultural Tourism Marketing
���Ļ����ΠI�N
��Lesson 31 Marketing for Convention Tourism
���h���ΠI�N
��Lesson 32 Marketing Festival��Fairs and Special Events
���c��չ�����؄e��ӠI�N
��Lesson 33 Marketing Sport Event Sponsorship
�w��ِ��ٝ���I�N
References
������Ŀ