introduction��the 2013 china outbound tourism development overview
����.china has secured its position as the world's largest outbound tourism market with the largest amount of outbound tourism expenditure
����.the continuous market expansion is making the demand for outbound tourism commonplace and multifaceted for ordinary people
����.changes in the tourism industry tend to synchronize changes in outbound tourism
chapter 1��market structure and consumption characteristics of china outbound tourism in 2013
��section ����market structure
����1.1��market situation
����1.2��market structure
��section ����overall analysis
����2.1��variables of spending patterns
����2.2��demographic characteristic of chinese mainland outbound tourists
����2.3��factors affecting outbound tourists' spending decisions
����2.4��characteristics of spending decisions
����2.5��spending pattern of outbound tourists
����2.6��consumption assessment and future spending preference
��section ����spending characteristics of major destinations
����3.1��hong kong sar
����3.2��macao sar
����3.3��taiwan china
����3.4��japan
����3.5��usa
����3.6��canada
����3.7��south africa
����3.8��australia
��section ����analysis of outbound tourist satisfaction
����4.1��research background
����4.2��the overview of the outbound tourists' satisfaction��...
����4.3��the factors influencing outbound tourist satisfaction
����4.4��the destination ranking of chinese outbound tourism satisfaction in 2013
chapter 2��characteristics of major cities' outbound tourism development
��section ����beifing
����1.1��market overview
����1.2��tourism industry management
����1.3��industry operation
��section ����shanghai
����2.1��market overview
����2.2��industry operation
��section ����guangzhou
����3.1��market overview
����3.2��operation of outbound tourism
��section ����chengdu
����4.1��market overview
����4.2��operation of outbound tourism
��section ����chongqing
����5.1��market overview
����5.2��operation of outbound tourism
��section ����a comparison of five typical cities in the outbound market
����6.1��demographic characteristics of outbound tourists
����6.2��factors influencing consumer decision-making
����6.3��spending decision-making characteristics of outbound tourists
����6.4��characteristics of outbound tourist spending patterns
chapter 3��trends and recommendations for china outbound tourism development
��section ����outbound tourism development environment in 2014
����1.1��downside risks to global economy and sluggish tourism consumption growth in the leading advanced economies
����1.2��steady domestic economic growth
����1.3��constant rmb yuan appreciation
����1.4��enforcement of tourism law of the people's republic of china
����1.5��the establishment of china (shanghai) pilot free trade zone and relevant policies
��section ����outbound tourism trends in 2014
����2.1��maintaining a fast growth
����2.2��a lasting demand for a portfolio of both sightseeing and other market-specific products
����2.3��to develop nation-wide outbound source market
����2.4��to promote industrial upgrading
��section ����recommendations for china outbound tourism in 2014
����3.1��to develop a comprehensive policy framework with the structural tax reduction as the keystone
����3.2��to fix the diversified needs of tourists and boost service quality
����3.3��more emphasis on tourist satisfaction and market research
postscript
��our planet is not lonely