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國際商務交際與溝通實訓教程 版權信息
- ISBN：9787811285888
- 條形碼：9787811285888 ; 978-7-81128-588-8
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>
國際商務交際與溝通實訓教程 內容簡介
《國際商務交際與溝通實訓教程/全國高職商務英語專業實踐系列規劃教材》根據市場對當代商務英語專業人才的要求，結合多年的教學經驗和工作實踐，廣泛借鑒國內外研究成果，貫徹落實關于“加強職業院校學生實踐能力和職業技能的培養”的有關精神，堅持“應用為先，能力為本，突出實踐”的指導思想，本著“三方有利”（即有利于學生、有利于用人單位、有利于學校）的原則，為了使學生具有從事涉外商務工作所必需的各種基本素養，較強的語言表達及應用能力和有效的跨文化商務交際與溝通能力，以期提高學生的就業競爭力。
國際商務交際與溝通實訓教程 目錄
Module 1 Business Reception
Practice One： Business Reception
1.1 Preparation
1.2 Receiving Visitors at the Airport
1.3 Checking into Hotels
Practice TWo： Company Visiting and Entertaining
2.1 Welcoming Clients
2.2 Showing around the Company
2.3 Touring Around
2.4 Seeing off Clients
Module 2 Business Banquet
Practice One： Chinese Business Banquet
1.1 Introducing Chinese Cuisines
1.2 Tabigware and Table Manners
1.3 A Welcoming Banquet at a Chinese Restaurant
Practice TWo： Western Business Banquet
2.1 Tableware and Table Manners
2.2 A Farewell Banquet at a Western Restaurant
Module 3 Business Meeting
Practice One： Intemationai Meeting
1.1 Plan and Preparation
1.2 Follow the Work Flow
1.3 Opening a Meeting
Practice TWo： Presenting Products
2.1 Public Speech
2.2 Product Presentation
2.3 Product Launch
Module 4 International Trade and Exhibition
Practice One： Pre-Exhibition Arrangement
1.1 Preparation for Exhibitions
1.2 Booth Sales and Application
1.3 Transportantion of Exhibited Products
Practice Two： Booth Reception
2.1 Move-in
2.2 Booth Reception
2.3 After the Show
Module 5 Business Negotiation
Practice One： Price Negotiation
1.1 Preparation
1.2 Making Inquiry and Offers
1.3 Bargaining and Making Concessions
1.4 Reaching an Agreement
Practice Two： Conclusion of Business
2.1 Terms of Payment
2.2 Delivery
2.3 Sales Contracts
Module 6 Job Hunting
Practice One： Resume Design
1.1 Job Vacancy and Self-evaluation
1.2 Resume Design
1.3 Cover Letter
Practice Two： Job Interview
2.1 Preparation
2.2 Participating in a Job Interview
Practice One： Business Reception
1.1 Preparation
1.2 Receiving Visitors at the Airport
1.3 Checking into Hotels
Practice TWo： Company Visiting and Entertaining
2.1 Welcoming Clients
2.2 Showing around the Company
2.3 Touring Around
2.4 Seeing off Clients
Module 2 Business Banquet
Practice One： Chinese Business Banquet
1.1 Introducing Chinese Cuisines
1.2 Tabigware and Table Manners
1.3 A Welcoming Banquet at a Chinese Restaurant
Practice TWo： Western Business Banquet
2.1 Tableware and Table Manners
2.2 A Farewell Banquet at a Western Restaurant
Module 3 Business Meeting
Practice One： Intemationai Meeting
1.1 Plan and Preparation
1.2 Follow the Work Flow
1.3 Opening a Meeting
Practice TWo： Presenting Products
2.1 Public Speech
2.2 Product Presentation
2.3 Product Launch
Module 4 International Trade and Exhibition
Practice One： Pre-Exhibition Arrangement
1.1 Preparation for Exhibitions
1.2 Booth Sales and Application
1.3 Transportantion of Exhibited Products
Practice Two： Booth Reception
2.1 Move-in
2.2 Booth Reception
2.3 After the Show
Module 5 Business Negotiation
Practice One： Price Negotiation
1.1 Preparation
1.2 Making Inquiry and Offers
1.3 Bargaining and Making Concessions
1.4 Reaching an Agreement
Practice Two： Conclusion of Business
2.1 Terms of Payment
2.2 Delivery
2.3 Sales Contracts
Module 6 Job Hunting
Practice One： Resume Design
1.1 Job Vacancy and Self-evaluation
1.2 Resume Design
1.3 Cover Letter
Practice Two： Job Interview
2.1 Preparation
2.2 Participating in a Job Interview
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