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敏捷產品管理:用SCRUM創建客戶喜愛的產品 版權信息
- ISBN：9787121463051
- 條形碼：9787121463051 ; 978-7-121-46305-1
- 裝幀：平塑勒單襯
- 冊數：暫無
- 重量：暫無
- 所屬分類：>
敏捷產品管理:用SCRUM創建客戶喜愛的產品 內容簡介
本書闡述了產品負責人的角色和職責，描述了各類基于Scrum框架的敏捷產品管理實踐，包括利用緊急需求、創建*小可銷售產品、利用早期客戶反饋及與開發團隊密切合作等。本書將產品管理與敏捷開發環境相結合，通過真實的案例，展示了如何使用Scrum創建成功的產品，對何為出色的產品負責人給出了明確的定義，并就如何履行這一角色的職責提供了實用的指南。本書的核心內容包括：理解產品負責人的角色；創建產品愿景；梳理產品待辦列表；制訂發布計劃；在沖刺計劃會議中協作；轉型為產品負責人。
敏捷產品管理:用SCRUM創建客戶喜愛的產品 目錄
第1 章 理解產品負責人的角色·········································.1
1.1 產品負責人的角色···············································.4
1.2 產品負責人的理想特征·········································.6
1.3 與團隊合作························································12
1.4 與Scrum Master 共同協作····································13
1.5 與客戶、用戶、干系人合作···································15
1.6 產品負責人角色的延展·········································17
1.7 常見錯誤···························································22
1.8 反思································································27
第2 章 產品愿景··························································29
2.1 構思產品愿景·····················································32
2.2 愿景的理想質量··················································34
2.3 *小適銷產品·····················································36
2.4 簡潔································································40
2.5 客戶需求和產品屬性············································43
2.6 愿景的生成方式··················································45
2.7 愿景的創建方法··················································47
2.8 愿景與產品路線圖···············································52
2.9 *小產品與產品版本············································53
2.10 常見錯誤·························································55
2.11 反思·······························································58
第3 章 產品待辦列表····················································61
3.1 產品待辦列表的“DEEP”特征······························64
3.2 梳理產品待辦列表···············································66
3.3 發掘和描述條目··················································68
3.4 產品待辦列表的優先級排序···································72
3.5 準備沖刺計劃會議···············································78
3.6 條目的規模························································85
3.7 處理非功能性需求···············································90
3.8 產品待辦列表的擴展············································92
3.9 常見錯誤···························································94
3.10 反思·······························································98
第4 章 產品發布計劃····················································99
4.1 時間、成本和功能············································.102
4.2 凍結質量························································.105
4.3 盡早且頻繁發布···············································.106
4.4 季度循環························································.109
4.5 速率·····························································.110
4.6 發布燃盡························································.111
4.7 發布計劃························································.116
4.8 大型項目的發布計劃·········································.121
4.9 常見錯誤························································.124
4.10 反思····························································.126
第5 章 沖刺會議中的協作···········································.129
5.1 沖刺計劃會議··················································.132
5.2 定義“完成”··················································.134
5.3 Scrum 每日站會···············································.135
5.4 沖刺待辦列表和沖刺燃盡圖································.136
5.5 沖刺評審會議··················································.137
5.6 沖刺回顧會議··················································.139
5.7 大型項目的沖刺會議·········································.141
5.8 常見錯誤························································.144
5.9 反思·····························································.147
第6 章 轉型為產品負責人···········································.149
6.1 成為優秀的產品負責人······································.152
6.2 培養優秀的產品負責人······································.155
6.3 反思·····························································.159
1.1 產品負責人的角色···············································.4
1.2 產品負責人的理想特征·········································.6
1.3 與團隊合作························································12
1.4 與Scrum Master 共同協作····································13
1.5 與客戶、用戶、干系人合作···································15
1.6 產品負責人角色的延展·········································17
1.7 常見錯誤···························································22
1.8 反思································································27
第2 章 產品愿景··························································29
2.1 構思產品愿景·····················································32
2.2 愿景的理想質量··················································34
2.3 *小適銷產品·····················································36
2.4 簡潔································································40
2.5 客戶需求和產品屬性············································43
2.6 愿景的生成方式··················································45
2.7 愿景的創建方法··················································47
2.8 愿景與產品路線圖···············································52
2.9 *小產品與產品版本············································53
2.10 常見錯誤·························································55
2.11 反思·······························································58
第3 章 產品待辦列表····················································61
3.1 產品待辦列表的“DEEP”特征······························64
3.2 梳理產品待辦列表···············································66
3.3 發掘和描述條目··················································68
3.4 產品待辦列表的優先級排序···································72
3.5 準備沖刺計劃會議···············································78
3.6 條目的規模························································85
3.7 處理非功能性需求···············································90
3.8 產品待辦列表的擴展············································92
3.9 常見錯誤···························································94
3.10 反思·······························································98
第4 章 產品發布計劃····················································99
4.1 時間、成本和功能············································.102
4.2 凍結質量························································.105
4.3 盡早且頻繁發布···············································.106
4.4 季度循環························································.109
4.5 速率·····························································.110
4.6 發布燃盡························································.111
4.7 發布計劃························································.116
4.8 大型項目的發布計劃·········································.121
4.9 常見錯誤························································.124
4.10 反思····························································.126
第5 章 沖刺會議中的協作···········································.129
5.1 沖刺計劃會議··················································.132
5.2 定義“完成”··················································.134
5.3 Scrum 每日站會···············································.135
5.4 沖刺待辦列表和沖刺燃盡圖································.136
5.5 沖刺評審會議··················································.137
5.6 沖刺回顧會議··················································.139
5.7 大型項目的沖刺會議·········································.141
5.8 常見錯誤························································.144
5.9 反思·····························································.147
第6 章 轉型為產品負責人···········································.149
6.1 成為優秀的產品負責人······································.152
6.2 培養優秀的產品負責人······································.155
6.3 反思·····························································.159
展開全部
敏捷產品管理:用SCRUM創建客戶喜愛的產品 作者簡介
羅曼·皮克勒（Roman Pichler），業內領先的Scrum和敏捷產品管理專家，專門研究產品戰略、領導力和敏捷管理，有15年以上的產品經理培訓經驗，幫助很多公司提高了產品管理能力。是敏捷產品管理實踐的先驅，對產品負責人（Product Owner，PO）這一角色有著深入的研究，他開發了一系列模型、方法和工具來幫助團隊創建成功的產品。他在Scrum聯盟參與領導工作，負責為Scrum產品負責人認證（Certified Scrum Product Owner，CSPO）開發課程，是倫敦Scrum用戶群組的創始人，也是倫敦產品管理社區的活躍成員。
劉立管理學博士、大連外國語大學商學院教授。兼任清華大學技術創新研究中心學術委員、混沌學園的創新領教，以及東北大學、大連海事大學等多所高校客座教授。注冊國際產品經理（NPDP）、注冊首席創新官（CCIO）、注冊高級咨詢顧問（CSC）、注冊資產評估師（CPV）。長期從事創新、產業、產品方面的培訓、咨詢和研究工作。在《管理世界》等多個刊物發表論文幾十篇。著譯作有《創新型企業及其成長》《新產品管理》《新產品組合管理》等。管婷婷中國敏捷教練委員會委員、專業敏捷教練，設計思維引導師。曾受邀加入IBM敏捷大學，擔任敏捷教練、設計思維培訓師和引導者，幫助多個IBM團隊使用設計思維改善用戶體驗。她常年擔任PMI（中國）年會、TID質量大會、Reginal Scrum Gathering大會的嘉賓并分享敏捷轉型、敏捷團隊建設等與敏捷相關主題，在敏捷社區具有非常大的影響力。
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