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國際貿易操作實務

包郵 國際貿易操作實務

作者:董莉
出版社:北京郵電大學出版社出版時間:2015-01-01
開本: 16開 頁數: 206
本類榜單:教材銷量榜
中 圖 價:¥21.2(7.6折) 定價  ¥28.0 登錄后可看到會員價
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國際貿易操作實務 版權信息

  • ISBN:9787563541966
  • 條形碼:9787563541966 ; 978-7-5635-4196-6
  • 裝幀:一般膠版紙
  • 冊數:暫無
  • 重量:暫無
  • 所屬分類:>

國際貿易操作實務 內容簡介

  與傳統的國際貿易書籍不同《國際貿易操作實務/普通高等教育“十二五”規劃教材》以外貿企業訂單執行流程為線索,將整個外貿流程分為營銷、生產、運輸和結匯四個環節,旨在幫助國際貿易和商務英語專業的學生熟悉外貿工作流程,提高他們在將來工作中的業務能力與交際能力。  《國際貿易操作實務/普通高等教育“十二五”規劃教材》共設10個單元,每個單元包括3篇文章,其中第1篇文章為精讀材料,第2、3篇文章為泛讀材料,教師在教學過程中可根據課時靈活掌握。  《國際貿易操作實務/普通高等教育“十二五”規劃教材》的練習以提高學生的專業知識能力和英語語言能力為出發點,分為簡答題、選擇題、翻譯題、句子釋義題、函電寫作題、案例分析題等。《國際貿易操作實務/普通高等教育“十二五”規劃教材》還在每個單元*后增加了常用國際貿易單證講解及情景對話練習。

國際貿易操作實務 目錄

UNIT 1 TRADE FAIRS
Reading 1 Trade Fairs as Part of the Marketing Mix
Reading 2 Aims of Participation in Trade Fairs
Reading 3 Manning the Stand
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 2 COMMUNICATION
Reading 1 Preparing Sales Literature
Reading 2 Programming Promotion
Reading 3 Programming Advertising
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 3 GETTING ORDERS
Reading 1 Preparing Specifications and Negotiating
Reading 2 Prompting and Responding to Sales Enquiries
Reading 3 Pricing and Quoting
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 4 PRODUCTION CAPABILITIES
Reading 1 Locating and Evaluating Plant Site
Reading 2 Scheduling Work, Routing and Dispatching Work
Reading 3 Estimating Production Cost
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 5 PRODUCING QUANTITY
Reading 1 Designing and Installing Plant
Reading 2 Engineering Production Process
Reading 3 Tooling
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 6 PRODUCING AT QUALITY
Reading 1 Developing Quality Standards
Reading 2 Developing Quality Control Procedures
Reading 3 Designing Product Services Departments
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 7 PRODUCING ON TIME
Reading 1 Determining Inventory Requirements
Reading 2 Handling Materials
Reading 3 Purchasing and Expediting
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 8 PRODUCING AT COST
Reading 1 Installing Cost Reduction Programmes
Reading 2 Balancing Production
Reading 3 Developing Maintenance Systems and Improving Methods
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 9 PERFORMING FREIGHT OPERATIONS
Reading 1 Preparing the Export Order for Distribution
Reading 2 The Transport Process
Reading 3 Calculating Freight Costs
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 10 GETTING PAID
Reading 1 Documentary Credit
Reading 2 Bank Collections
Reading 3 Other Methods of Payment
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS
VOCABULARY
REFERENCES
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國際貿易操作實務 節選

  2.PleaserewritethefollowingsentencesinplainerEnglish.  1.Whatistobesuppliedandhowpaymentswillbedonearekeystothenegotiations?  2.Specificationsrefertothegroupofphysicalcharacteristicsthatservetodefinetheproductorservice.  3.Theenterpriseshouldbeabletodictateitstermstoitsbuyersandsuppliers.  4.Duringnegotiations,managersmuststrivetoachieve“win-win”solutions.  5.Regardlessofthesophisticationofthetechnologiesusedinthenegotiations,humanbeingsarealwaystheonesthatparticipateinthenegotiationprocess.  6.Negotiationswouldnotoccuriftherewerenoconflictsofinterestbetweentheparts.  7.Animportantfactortotakeintoaccountbeforeenteringintoanegotiationistocreateagoodnegotiatingteamwiththequalificationsandpersonalcharacteristicsneededtoachievetheexpectedresults.  3.PleasetranslatethefollowingEnglishsentencesintoChinese.  1.Preparingspecificationsandnegotiatingenablesallpartiestohaveaclearunderstandingoftheterms,andallowstheenterprisetosecurefavourableterms.  2.Whennegotiatingwithbuyers,managersmustbeabletoidentifytherealstakeholdersanddecision-makers,andthereforeensurethatalldecision-makersunderstandthenegotiatedterms.  3.Amongsomespecificationsitispossibletomentionpackaging,labeling,quality,size,expectedperformanceoftheproduct,etc.  4.Itisimportanttounderstandwhycompetitorsarefailingtofulfilltheneedsoftheclientsandhowthecompany'sproductisfulfillingthoseneeds.  5.Managersmuststrivetoachieve“win-win”solutions,knowwhenitisappropriatetocompromise,andperseverewhennecessary.  6.Itbecomesextremelyimportantthentounderstandthedifferencesincultures,perceptionsandpointsofviewofthenegotiatingpartners.  7.Conflictsrepresentdisagreementaboutcertainissuesandrepresentthereasonfortheexistenceofthenegotiation.  ……

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