contentsunit 1 globalization ...........................................................................1text a outsourcing innovation ...............................................................3text b building your company’s capabilities throughglobal expansion .......................................................................10unit 2 cross-cultural communication in business ......................18text a cultural intelligence ...................................................................20text b the concept of framing in cross-cultural communication …..28unit 3 competition ............................................................................36text a competing in the age of omnichannel retailing ......................38text b (still) made in japan ...................................................................45unit 4 e-commerce ...........................................................................53text a what matters most in internet retailing ....................................55text b amazon’s wholesale slaughter ..................................................63unit 5 trade........................................................................................70text a from singapore to the world .....................................................72text b one-stop solution ......................................................................80unit 6 financial institutions ...............................................................88text a introduction: types of financial institutions andtheir roles .................................................................................90text b the imf and the world bank: how do they differ? ...............99unit 7 emerging markets ..................................................................106text a mobilizing for growth in emerging markets ..............